Friday, July 4, 2008

The Story behind The Rich Jerk - Part 2

So what is an info-product? It’s a simple text document that revolves around information that people can benefit from.

But why did this short e-book sell so well? Well he knew about a “secret”, that supposedly no one else knew about. Plus there were and still are a lot of desperate people out there who want to know how to fix their bad credits.

The interesting thing was that the rich jerk actually went to the FTC homepage and simple used their information. He then but it in his short e-book and sold it.

But couldn’t everybody get the same exact information for free? Of course they could! But they had trouble finding the information. They also would have had to condensed the useful stuff from a large recourse and make sense of it. 

The Rich Jerk - Review Blog

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